E-Commerce Lead

People’s Republic of Cashmere (PRC) is looking for a strategic and hands-on E-Commerce Lead to drive our digital growth and shape the next chapter of our online journey. You’ll take full ownership of our D2C performance, customer experience, and digital roadmap — working closely with our creative and brand team in Copenhagen.


ABOUT PRC

Founded in 2012, PRC was born from a journey to Inner Mongolia and a passion for accessible, high-quality cashmere. We create timeless essentials for real lives and real bodies, blending premium craftsmanship with modern Scandinavian design and certified responsibility. We believe in slowing down to grow thoughtfully — and letting our products speak for themselves. Our vision is simple: “To democratize luxury cashmere — making it accessible to all genders, ages and bodies, without compromise on simplicity, fit or quality.”


YOUR ROLE

You’ll lead the growth of PRC’s fastest-growing channel, working closely with our CEO & Creative Director, brand team, and external partners. This is a hands-on role with strategic impact — ideal for someone who combines analytical thinking with creative flair.

KEY RESPONSIBILITIES

• Lead and own the global e-commerce and performance strategy, including budget and forecasting
• Oversee webshop performance, driving traffic, conversion, and retention
• Manage all e-commerce activities and daily operations, including site maintenance, product uploads and content updates
• Spearhead the development of our new website with external partners
• Plan and execute paid marketing strategies across Meta and Google Ads
• Optimise SEO performance and continuously improve site visibility
• Manage email and retention marketing through Klaviyo
• Coordinate logistics and inventory with our external warehouse and ensure a seamless customer experience
• Analyse and report on webshop performance and sales results, turning insights into actions
• Support the wider team with ad hoc projects and initiatives

YOUR PROFILE

You’re strategic, curious, and thrive in a fast-evolving environment. You understand how to balance storytelling with performance — and how to build scalable, tech-driven growth without losing authenticity.

WE IMAGINE THAT YOU HAVE

• 4–6 years’ e-commerce experience, preferably within fashion, lifestyle or premium goods
• Strong understanding of performance marketing, CRM and analytics
• Hands-on experience with Shopify (or similar), Klaviyo, Meta/Google Ads
• Proven ability to build and optimise user journeys and conversion flows
• Eye for aesthetics and brand coherence — from copy to content
• A proactive, structured and collaborative approach
  
  

WHAT WE OFFER

• A key role in a growing Scandinavian brand entering its next growth phase
• Freedom to shape our digital direction and future setup
• A creative and supportive environment built on simplicity, trust and conscious growth
• Modern workspace in the heart of Copenhagen — with flexibility to work from home
  Competitive salary based on experience
  
  

Please send your CV and motivation to: Emilie Fenst, CEO & Creative Director, hello@peoplesrepublicofcashmere.com

Applications are reviewed on an ongoing basis.
Start date: As soon as possible.